Product Labels and Label Printing
PRODUCT LABELS & LABEL PRINTING
Due to constant development of production volumes and consumer markets label printing technologies have actually been intensively developing over the last years. Struggling to attract client attention manufacturers carefully style distinctive product labels for newly produced and existing products.
Item labels are essentially pieces of paper, plastic, material or other product containing textual or graphic info about an item. Product labels notify the consumers of the nature of an item specifying product and producer information, production and expiration dates, ingredients, consumer support details and other information which the maker deems suitable and required to supply. Product labels have a set of crucial functions and serve for:
Item recognition
which includes product details and brand identity elements, such as colors, typefaces, logo designs, etc.;
Packing or sealing of a product
Specific item labels types, e.g. shrink sleeve labels used for bottles, serve a double purpose providing info and a protective seal for extra security;
Publicity and market promotion
Product labels can boost or reduce product popularity. That is why product labels are carefully designed to fit the target audiences.
Evidence of an item authenticity
Elaborate and hi-tech item labels including holographic images, barcodes, DataDot technologies and other graphic, chemical and optical aspects guarantee security versus replicas;
Regulatory compliance
Apart from optional characteristics there is a variety of official requirements set in relation to product labels by relevant laws and guidelines according to the type of product. Thus, according to general practice, foodstuff labels should consist of accurate details on the country of origin, manufacturer, components, nutritious residential or commercial properties, production date and service life of an item.
Label printing innovations differ according to label design, colors, materials, required output along with offered spending plan. The following printing approaches are commonly utilized for label printing:
Offset printing (lithography)-- a standard high-quality and relatively low-cost label printing technique commonly used for a big-volume production in which images are transferred from metal or polymer plates to rubber blankets then to the printed surface area. The lengthy set-up process makes offset label printing method unsuitable for rush orders;
Digital printing-- a label printing method analogous to balance out printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing method is utilized for short-run and quickly altering orders;
Flexographic printing - a versatile label printing option for fast printing, appropriate for a broad spectrum of products and defined with a high runnability particularly in case of big solid areas. Flexography becomes extremely affordable when applied in mass production;
Gravure printing-- an unique high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut inning accordance with the needed dimensions. Gravure printing permits special printing impacts such as metallic elements. This label printing approach is defined with an extraordinary quality however can only be economically practical if utilized for high-volume production due to high expense of printing cylinders;
Silk-screen printing - a label printing technique allowing to produce tactile texturized images;
Relief printing-- a printing method permitting a detailed elaboration of images, great for production of bright colorful and sharp pictures.
Label products and item labels printing techniques depend greatly on the nature of items, order volume and set budget. The existing range of printing suggests allows discovering the best worth for money service.
Due to constant development of production volumes and consumer markets label printing technologies have actually been intensively developing over the last years. Struggling to attract client attention manufacturers carefully style distinctive product labels for newly produced and existing products.
Item labels are essentially pieces of paper, plastic, material or other product containing textual or graphic info about an item. Product labels notify the consumers of the nature of an item specifying product and producer information, production and expiration dates, ingredients, consumer support details and other information which the maker deems suitable and required to supply. Product labels have a set of crucial functions and serve for:
Item recognition
which includes product details and brand identity elements, such as colors, typefaces, logo designs, etc.;
Packing or sealing of a product
Specific item labels types, e.g. shrink sleeve labels used for bottles, serve a double purpose providing info and a protective seal for extra security;
Publicity and market promotion
Product labels can boost or reduce product popularity. That is why product labels are carefully designed to fit the target audiences.
Evidence of an item authenticity
Elaborate and hi-tech item labels including holographic images, barcodes, DataDot technologies and other graphic, chemical and optical aspects guarantee security versus replicas;
Regulatory compliance
Apart from optional characteristics there is a variety of official requirements set in relation to product labels by relevant laws and guidelines according to the type of product. Thus, according to general practice, foodstuff labels should consist of accurate details on the country of origin, manufacturer, components, nutritious residential or commercial properties, production date and service life of an item.
Label printing innovations differ according to label design, colors, materials, required output along with offered spending plan. The following printing approaches are commonly utilized for label printing:
Offset printing (lithography)-- a standard high-quality and relatively low-cost label printing technique commonly used for a big-volume production in which images are transferred from metal or polymer plates to rubber blankets then to the printed surface area. The lengthy set-up process makes offset label printing method unsuitable for rush orders;
Digital printing-- a label printing method analogous to balance out printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing method is utilized for short-run and quickly altering orders;
Flexographic printing - a versatile label printing option for fast printing, appropriate for a broad spectrum of products and defined with a high runnability particularly in case of big solid areas. Flexography becomes extremely affordable when applied in mass production;
Gravure printing-- an unique high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut inning accordance with the needed dimensions. Gravure printing permits special printing impacts such as metallic elements. This label printing approach is defined with an extraordinary quality however can only be economically practical if utilized for high-volume production due to high expense of printing cylinders;
Silk-screen printing - a label printing technique allowing to produce tactile texturized images;
Relief printing-- a printing method permitting a detailed elaboration of images, great for production of bright colorful and sharp pictures.
Label products and item labels printing techniques depend greatly on the nature of items, order volume and set budget. The existing range of printing suggests allows discovering the best worth for money service.
